The A to Z of Media Planning

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R is for...Reach
A little less excessive frequency, a little more 1+ please
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Matt Prentis
4

January 2024

Q is for...Quality
The elements of media quality that can increase advertising effectiveness
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Matt Prentis

November 2023

July 2023

O is for... Outdoor
Helping you unleash the full potential of the last, most loved but often misunderstood broadcast medium
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Matt Prentis

June 2023

N is for...nudges
Five biases in the ways our brains are built that can level up your comms planning
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Matt Prentis

May 2023

M is for... Machines
The next wave of advertising automation. Achieving more with more
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Matt Prentis

November 2022

L is for...Lateral Thinking, with Less Thinking
Ways of thinking and working to help you stretch what's possible, further and faster
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Matt Prentis

October 2022

K is for... KPIs
Create the measures for success that connect marketing and the bottom Line
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Matt Prentis
1

September 2022

J is for... Joysticks
Five ways brands are unlocking the cultural and commercial potential of gaming
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Matt Prentis

August 2022

I is for...Innovation
Helping you deliver disproportionate outcomes for your clients and colleagues today, tomorrow and into the future
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Matt Prentis

July 2022

H is for... Heineken
Using media properties to shape the way a brand is remembered, recalled and acted upon
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Matt Prentis

June 2022

G is for...Google
Organising the world's information and re-organising media agencies for the better
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Matt Prentis
© 2024 Matt Prentis
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