The A to Z of Media Planning

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M is for... Machines
The next wave of advertising automation. Achieving more with more
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Matt Prentis
November 2022
L is for...Lateral Thinking, with Less Thinking
Ways of thinking and working to help you stretch what's possible, further and faster
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Matt Prentis
October 2022
K is for... KPIs
Create the measures for success that connect marketing and the bottom Line
 • 
Matt Prentis
1
September 2022
J is for... Joysticks
Five ways brands are unlocking the cultural and commercial potential of gaming
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Matt Prentis
August 2022
I is for...Innovation
Helping you deliver disproportionate outcomes for your clients and colleagues today, tomorrow and into the future
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Matt Prentis
July 2022
H is for... Heineken
Using media properties to shape the way a brand is remembered, recalled and acted upon
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Matt Prentis
June 2022
G is for...Google
Organising the world's information and re-organising media agencies for the better
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Matt Prentis
May 2022
F is for... Frequency
Become a jedi-flighter by managing frequency of ad exposure across time
 • 
Matt Prentis
1
April 2022
E is for...Effectiveness
Build media plans with the Essentials of Effectiveness built-in
 • 
Matt Prentis
1
D is for...Data
Use data along the campaign planning process to form some logic, fast... so you can bring the magic
 • 
Matt Prentis
March 2022
C is for...Context
Consumer-Led, Creative-Led & Culturally-Led contexts that might super-charge your next campaign
 • 
Matt Prentis
February 2022
B is for...Better Briefings
Lose the ability to slip out of briefing meetings, unnoticed
 • 
Matt Prentis
© 2023 Matt Prentis
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