The A to Z of Media Planning
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M is for... Machines
The next wave of advertising automation. Achieving more with more
May 3
•
Matt Prentis
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M is for... Machines
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November 2022
L is for...Lateral Thinking, with Less Thinking
Ways of thinking and working to help you stretch what's possible, further and faster
Nov 15, 2022
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Matt Prentis
4
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L is for...Lateral Thinking, with Less Thinking
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October 2022
K is for... KPIs
Create the measures for success that connect marketing and the bottom Line
Oct 18, 2022
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Matt Prentis
2
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K is for... KPIs
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September 2022
J is for... Joysticks
Five ways brands are unlocking the cultural and commercial potential of gaming
Sep 22, 2022
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Matt Prentis
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J is for... Joysticks
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August 2022
I is for...Innovation
Helping you deliver disproportionate outcomes for your clients and colleagues today, tomorrow and into the future
Aug 25, 2022
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Matt Prentis
1
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I is for...Innovation
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July 2022
H is for... Heineken
Using media properties to shape the way a brand is remembered, recalled and acted upon
Jul 26, 2022
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Matt Prentis
3
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H is for... Heineken
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June 2022
G is for...Google
Organising the world's information and re-organising media agencies for the better
Jun 29, 2022
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Matt Prentis
4
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G is for...Google
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May 2022
F is for... Frequency
Become a jedi-flighter by managing frequency of ad exposure across time
May 17, 2022
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Matt Prentis
4
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F is for... Frequency
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April 2022
E is for...Effectiveness
Build media plans with the Essentials of Effectiveness built-in
Apr 28, 2022
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Matt Prentis
4
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E is for...Effectiveness
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D is for...Data
Use data along the campaign planning process to form some logic, fast... so you can bring the magic
Apr 11, 2022
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Matt Prentis
2
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D is for...Data
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March 2022
C is for...Context
Consumer-Led, Creative-Led & Culturally-Led contexts that might super-charge your next campaign
Mar 11, 2022
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Matt Prentis
5
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C is for...Context
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February 2022
B is for...Better Briefings
Lose the ability to slip out of briefing meetings, unnoticed
Feb 14, 2022
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Matt Prentis
4
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B is for...Better Briefings
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