The A to Z of Media Planning | Matt Prentis | Substack

P is for... (Post-Peak) Purpose

40+ potent, poignant and playful uses of media and marketing communications that engage consumption's more conscious side - ripe for some upcycling on…

Nov 21 •

New

Top

Community

O is for... Outdoor

Helping you unleash the full potential of the last, most loved but often misunderstood broadcast medium

Jul 26 •

N is for...nudges

Five biases in the ways our brains are built that can level up your comms planning

Jun 29 •

M is for... Machines

The next wave of advertising automation. Achieving more with more

May 3 •

L is for...Lateral Thinking, with Less Thinking

Ways of thinking and working to help you stretch what's possible, further and faster

Nov 15, 2022 •

K is for... KPIs

Create the measures for success that connect marketing and the bottom Line

Oct 18, 2022 •

J is for... Joysticks

Five ways brands are unlocking the cultural and commercial potential of gaming

Sep 22, 2022 •

I is for...Innovation

Helping you deliver disproportionate outcomes for your clients and colleagues today, tomorrow and into the future

Aug 25, 2022 •

The A to Z of Media Planning

The A to Z of Media Planning

Rules of thumb to help budding media planners, better plan media

The A to Z of Media Planning

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