The A to Z of Media Planning….

I’m Matt.

I’ve been fortunate enough to work with some of the world’s leading brands (the likes of Unilever, Diageo, Samsung, Heineken, Volksagen, Porsche, HSBC) and some brilliant marketers on their Marketing, Media & Communications Strategy.

There’s always been loads of brilliant writing out there on brands and advertising, less so on the logic and magic of media planning.

I’ve given myself the task of getting some of the rules of thumb and the rules that underpin them out of my head, onto paper and published online so that today’s budding media planners or non-media specialists have some useful reference points to do better work more often.

A cheat sheet or two to help new media planners know what they should be doing faster than they might.

A few nuggets that might help clients ask the right questions of their in-house or agency teams.

I’ve called it the A to Z of media planning.

Not a linear guide, more a collection of things I’ve picked up, prodded and pondered in different ways over time and therefore might be of use to those that haven’t.

I hope you find something of use…if not, no worries.

If I’ve missed anything, please pass it on.

If you disagree, feel free to comment or email me at

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Rules of thumb to help budding media planners, better plan media


Head of Planning @phdworldwide part of OMNICOM Media Group. All thoughts my own etc etc