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This is The A to Z of Media Planning but why is it here?

There have been so many generous writers and writing on brands, advertising and things to think about to create better advertising, but not necessarily a huge amount to inspire a budding, or even a seasoned media planner to create better media plans.

If there is, it’s either often a footnote… or it’s funded directly or indirectly, by organisations invested in the outputs and recommendations that follow.

In 2022 I’ve given myself the task of getting some of the rules of thumb and the rules that underpin them out of my head, onto paper and published online so that today’s class of media planner (or most likely myself, maybe my wife, maybe some colleagues) have some useful reference points to do better work more often.

A cheat sheet or two to help new media planners know what they should be doing faster than they might.

A few nuggets that might help clients ask the right questions of their in-house or agency teams.

I’ve called it the A to Z of media planning.

Not a linear guide. More a collection of things I’ve picked up, prodded and pondered in different ways over time and therefore might be of use to those that haven’t wrestled with them yet.

I hope you find something of use.

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